From a Customer Focused to a Customer Centric University IT

Anne Sunikka

Abstract


This paper presents a journey that Aalto University IT has taken during the past three years. The focus is on customer centricity and on the actions that have been taken transforming Aalto University IT into an IT department that is “close to the customers”. The transformation has included, for example, changes in the structure and the focus of the IT department, building collaboration networks within the university and carrying out a customer collaboration program. Each of the changes is described in this paper, and preliminary conclusions on their effectiveness and efficiency are made. And the journey goes on…

Keywords:

Customer centric; IT; culture; leadership; processes

Full Text:

PDF

References


Aalto Website (2013) Aalto history and figures. Retrieved Feb 16, 2013 from http://www.aalto.fi/en/about/history/

Balachandran, B. V. (2007) The Customer Centricity Culture: Drivers for Sustainable Profitability. Cost Management; Nov/Dec 2007. 21 (6), 12 – 19.

Barta, M. E. (2009) Culture, Customer-Centricity, and Customer Relationship Management in an Online Postsecondary Learning Institution. Dissertation. Capella University.

Fader, P. (2011) Customer Centricity: What It Is, What It Isn't, and Why It Matters. Philadelphia, PA: Wharton Digital Press.

Schein, E. H. (2004) Organizational Culture and Leadership (3rd ed.) San Francisco: Wiley.

Shah, D., Rust, R. T., Parasuraman, A., Staelin, R. and Day, G. S. (2006). The Path to Customer Centricity. Journal of Service Research, 9 (2), 113 – 124. http://dx.doi.org/10.1177/1094670506294666

Shaw, C. (2005) Revolutionize Your Customer Experience. New York, NY: Palgrave MacMillan.

Thompson, B. (2012) Let Your Customers Inspire You! Four Stages of the Customer-Centric Journey. Retrieved Feb 17, 2013 from http://www.customerthink.com/article/let_your_customers_inspire_you_four_stages_of_customer_centric_journey.




DOI: 10.7250/eunis.2013.046

Refbacks

  • There are currently no refbacks.




EUNIS 2013

 

ISBN  978-9934-10-433-6 - online